From selling vineyard vines ties out of a Jeep in 1998 to now partnering with the iconic American auto brand, the new vineyard vines x Jeep collaboration is a full-circle moment honoring the vineyard vines’ Martha’s Vineyard origin story. The two American icons collaborated to launch an exclusive capsule collection embodying the relaxed adventurous energy of both brands.
The sentimental collaboration is a nostalgic milestone for vineyard vines co-founders Shep and Ian Murray. The brothers started vineyard vines selling four unique tie styles out of their Jeep on Martha’s Vineyard in 1998. In a throwback celebration, Shep and Ian Murray celebrate 26 years with a Jeep road trip tour highlighting the new collection. The road trip concludes with sweepstakes that offer an opportunity to win a custom vineyard vines Jeep Gladiator! Enter here!
vineyard vines x Jeep’s first-ever collaboration
vineyard vines celebrates its 26th birthday this year— dating back to the Murray brothers starting the company selling ties out of their Jeep. Jeep, the legendary SUV brand, now celebrates its 83rd birthday.
In 1998, we followed our dreams and started selling ties out of the back of a Jeep Wrangler on Martha’s Vineyard. Now, partnering with the Jeep brand for an exclusive collection, road tour, and giveaway is the ultimate ‘Every Day Should Feel this Good’ moment for us,” said Shep Murray, Co-Founder of vineyard vines.
Today, vineyard vines’ smiling pink whale is a trademark of American fashion, especially in New England. The company now has nearly 3,000 employees, a headquarters in Stamford, Connecticut, retails online and sells in over 100 vineyard vines stores and with over 600 retail partners.
We have been chasing our dream of vineyard vines in a Jeep since we were able to drive. There’s no better feeling than being behind the wheel of a Jeep vehicle. Be it an old CJ-7 or one of today’s Rubicons, the feeling is the same: boundless opportunity, freedom ahead and the ability to chase your dream! It’s come full circle, and we are so happy to be able to share our love of Jeeps by giving away a custom vineyard vines Gladiator Rubicon that we specked out specifically to embody the EDSFTG life,” added Ian Murray, Co-Founder of vineyard vines.
EDSFTG: Every Day Should Feel This Good
The limited-edition capsule collection is available online on vineyard vines and features apparel in signature buttery soft fabrics, and colorways reflecting the American heritage of both brands and the “Good Life” slogan that inspired vineyard vines.
Shop hats, half-zips, graphic shirts, and more online and in select stores.
Plus, don’t miss your chance to win a custom vineyard vines Jeep Gladiator during the promotional road trip tour and enjoy exclusive events traveling the East Coast! Check out the touring schedule below:
- vineyard vines headquarters – Stamford, CT
- Huntington Station, NY
- Greenwich, CT
- Martha’s Vineyard, MA
- Foxborough, MA
- Elizabeth, NJ
- Short Hills, NJ
- Mystic, CT
- Newport, RI
- Boston, MA at Tall Ship on Friday, July 26 from 5-7 PM
- Hingham, MA
- Dedham, MA
This nifty interactive map shows you where the vineyard vines Jeep is en route! Check your rear-view mirrors, Boston, as they’ll soon be parked in the city—and this snazzy Jeep might become yours.