Boston’s Kured is the destination for all of your New Year’s Eve entertaining needs. Whether you’re fancy or simple, vegan, a meat lover, or anything in between, they can create your perfect cheese board for any party size.
If you haven’t heard of the viral sensation which opened on Beacon Hill in early June,recent BC graduate Gilli Rozynek’s Kured, you’re in for a real treat. The charcuterie shop has been dubbed the Edible Arrangements and the Chipotle of charcuterie, the quick-service joint centers around a simple premise: Guests pick from a selection of meats, cheeses, and garnishes to create a customized charcuterie board.
Kured’s growth skyrocketd when on June 10, 2021, a social media intern at Kured prompted Rozynek and the team to start a TikTok account. They posted a simple TikTok of a Kured board being assembled — gloved hands placed the cheeses and meats in the box to the tune of Weezer’s “Island in the Sun.” Overnight, the video blew up, climbing to 60,000 likes and sparking a rush of business at the newly-opened Beacon Hill location. Later, on June 16, the Boston foodie TikToker @danielles_eats added to the hype with another viral video announcing Kured as Boston’s first quick service charcuterie restaurant.
Kured has grown so fast, they’ve even recently expanded to New York this year!
In addition, Kured offers handheld charcuterie “cones” with a snack-sized portion of the same meats, cheeses, and garnishes, perfect to wow your guests and provide everyone with a sophisticated, fun and perfectly balanced snack. These eminently Instagrammable handheld treats, along with the meteoric rise of charcuterie boards, made for a perfect storm of virality.
Check out the fruits (and meats and cheeses) of their labor at 83 Charles St, Boston, MA 02122.