F1® Arcade, is the world’s first official Formula 1® simulator racing experience to put socializing at its core, and after a successful launch of the London flagship in 2022, the brand is expanding to the U.S., opening its premiere US location in Boston’s Seaport district this April. Adam Breeden, Founder & CEO of F1® Arcade, said:
“Opening our first US location in Boston marks the beginning of our US roll out. Formula 1’s success globally and particularly in the US paves the way for F1® Arcade to continue to thrill fans and importantly, also non-fans with our unique racing experience in a beautiful, high-energy environment with the very best hospitality and service.”
The arcade merges social gaming with the excitement, glamour and thrills of Formula 1®, while the unique hospitality concept invites F1® fans and novices to bond over sports, great food, and a stunning venue.
Boston signifies the first of an ambitious roll out plan mapped out across the US, targeting more than 20 permanent venue locations in the next five years. It’ll be the first destination to leverage the growing popularity of the sport in the States, now with 1 in every 2 people being incredibly invested in F1®, with most of the growing F1 fanbase under 35.
Inside look at Boston’s Formula 1® Arcade
The 16,000-square-foot venue consists of 69 bespoke, full-motion racing simulators, ornate private entertainment rooms with waterfront views that host up to 200 guests, and a globally inspired menu offering everything from Wagyu burgers and seafood towers to Seabass Ceviche. Carrying over from the existing arcade design in London, you’ll find circuit-inspired chandeliers and race-themed telemetry neon signage all creating a truly unparalleled setting.
Boston Seaport will be the first to welcome the thrill of the F1® Arcade! Regarded as the pioneer of “competitive entertainment” you can test your skills behind the wheel and experience the thrill of riding Grand Prix tracks in an F1® racecar. Four game modes enable you to race individually or as a team, catering to all ages and racing abilities.
Stay tuned for fun F1® events at the arcade like the upcoming Miami Grand Prix watch party on May 5 featuring unlimited racing, chances to win prizes and more! General admission tickets are $30 and VIP tickets are $95.
Find the arcade in Seaport April 22 at 87 Pier 4 Blvd., Boston, MA 02210