Gillette will host 7 FIFA World Cup games in 2026 and the sprint for tickets has already begun. Fans anticipate getting tickets to these games will be almost as challenging as winning the tournament itself, with incredibly high demand with this being only the second FIFA World Cup hosted in North America since 1994. Due to the high demand, FIFA launched its first-ever hospitality deposit program that gives fans early access to ticket-inclusive hospitality packages.
Gillette, in collaboration with FIFA and On Location, the Official Hospitality Provider of the FIFA World Cup 26, announced early access hospitality packages that include:
- ticket-inclusive hospitality packages
- premium seating options
- luxury food and beverage offerings
- exclusive meet & greets and more
Fans can now make a priority access deposit that holds front-of-the-line access to the ultimate FIFA World Cup experience. According to FIFA, the deposit is “fully refundable, and the amount will be applied towards your final purchase.” The deposit amount per person is $500 and all funds will be applied to your selected package when they become available.
When the priority window opens in early 2025, FIFA’s concierge team will contact those who placed deposits to assist them with making a package selection. To take advantage of priority access, a deposit is required for each attendee. The early access deposit program runs from now through February 16, 2025. Those who place a deposit will be first-in-line to reserve hospitality packages for games at Gillette, according to FIFA.
The deposit packages apply to all FIFA cities. FIFA notes, “general hospitality sales will begin after the conversion window closes, when fans who did not pay a deposit will also be able to purchase hospitality packages.” General ticket sales for the 2026 FIFA World Cup will begin after June 2025, according to FIFA.