Every winter, just south of Boston, a doorway to the past quietly opens. Inside, wooden villages twinkle, mechanical carolers sway in perfect mid-century rhythm, and the world looks a little more like the Christmas stories passed down through families. The Enchanted Village is Boston’s longest-running seasonal traditions, a time capsule of pure, old-fashioned wonder. And in an era when everything seems to come with a hefty price tag, this journey back to Christmases past remains entirely, magically free, making it a perfect family-friendly holiday outing.
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What is the Enchanted Village?
The Enchanted Village is a beloved holiday display at Jordan’s Furniture in Avon, Massachusetts, featuring intricate mechanical figurines, animated scenes, and miniature villages that capture the magic of Christmases past. It was originally created in the 1950s for Boston’s Jordan Marsh department store by a Bavarian toymaker, delighting generations of shoppers with its whimsical vignettes. Until 1972, when Jordan Marsh closed the magical display, a trip to The Village was a part of Bostonian families’ holiday traditions. After decades of moving between locations and even facing auction, the display was purchased and restored by Jordan’s Furniture in 2009, where its Christmas movie-like-magic has been enchanting families each holiday season ever since.
What can you do at the Enchanted Village?
While Santa may call the North Pole home, until December 24th he makes a special stop at Jordan’s Furniture—where you can snap a photo with him, completely free. Beyond meeting Santa, visitors can wander through the enchanting display of vintage animatronic scenes, each one brimming with holiday magic, or take part in one of the other attractions at the site. On offer are festive activities including an indoor tubing route, a laser light show, a 4D cinema experience showing “Rudolph the Red-Nosed Reindeer”, an indoor ice skating rink, and arcade-style games. These attractions come at an additional cost, with tickets ranging from $2-$10.
No visit to the Enchanted Village is complete without tasting Jordan Marsh’s legendary blueberry muffins, a sweet, buttery bite of Boston holiday tradition. With so much to see and do, the Enchanted Village offers the perfect festive outing for families, friends, or anyone looking to step into a Christmas wonderland.
And if you want to keep the holiday magic going back in Boston, don’t miss these classical music concerts, where iconic festive tunes from the timeless classic The Nutcracker fill the air under the warm glow of thousands of flickering candles.
Candlelight: Christmas Special Featuring “The Nutcracker” & More
Getting to the Enchanted Village from Boston
By car:
The Enchanted Village is located at Jordan’s Furniture, 100 Stockwell Drive, Avon, MA. From Boston, take I-90 West (Massachusetts Turnpike) for about 20 miles, then take Exit 12 toward Route 24 South/Avon. Follow signs to Stockwell Drive and Jordan’s Furniture. The drive typically takes around 30–40 minutes, depending on traffic, and ample free parking is available on-site.
By public transport:
While there’s no direct subway to Avon, you can reach the Enchanted Village using a combination of commuter rail and local rideshare or bus. Take the MBTA Commuter Rail’s Franklin Line from South Station to Avon Station (about 45–50 minutes). From there, a short taxi, rideshare, or local bus can take you the final mile to Jordan’s Furniture. Planning ahead is recommended, especially during the busy holiday season.
Opening times to the Enchanted Village
The attraction is open until January 1st 2026. During the holiday season, the Enchanted Village will be closed on December 25. Special festive hours include December 24 from 11 am to 3 pm, December 31 from 10 am to 4 pm, and January 1 from 12 pm to 5 pm. Otherwise, it is open all week from 11am, closing at 7pm Monday through Thursday, 8pm on Fridays and Saturdays, and 6pm on Sundays. The attraction opens an hour earlier at 10am on Saturdays, giving you more time to fit in the holiday cheer.
How much does it cost to attend the Enchanted Village?
Admission to the Village attraction is completely free—proof that you can feel the holiday sparkle passed down generations without spending a dime. Tickets to the other activities range in prices, with tickets available to purchase online in advance. Some activities have a minimum height requirement, so make sure to check if your little one is eligible before purchasing.
🎁The Tube — $3 per ticket
🎁Rudolph/Winter Wonderland 4D — $10 per ticket
🎁LITE, the Laser Imagination Theater Experience — $9 per ticket
🎁Enchanted Ice — $9 per ticket (includes skate rental)
🎁Reindeer Games — $2 per ticket
FAQs about the Enchanted Village at Jordan’s Furniture
How much does it cost to visit?
Entry to the Enchanted Village is completely free. Some activities, like ice skating, The Tube slide, or the LITE light show, have separate fees.
Can I meet Santa at the Enchanted Village at Jordan’s Furniture?
Yes! Santa visits until January 1, and you can take a free photo with him—perfect for families and holiday keepsakes.
Is the Enchanted Village kid-friendly?
Absolutely. With animated displays, a tube slide, games, and seasonal activities, the Village is a festive wonderland for kids of all ages.
Is there free parking at the Enchanted Village?
Yes, there is free parking at Jordan’s Furniture in Avon, where the attraction is located.