The famous 760 Boylston Street address has a new owner, DICK’S House of Sport. The one-of-a-kind experiential version of DICK’s moved into the space of Boston’s former Lord & Taylor.
ilCredit: DICK’S Sporting GoodsDICK’S Sporting Goods opened its experiential store tagged its “House of Sport,” just in time for Marathon weekend. Situated across from the finish line, and at the heart of a sports fanatic city, the sporting goods store locked in a prime location for its athlete’s paradise.
DICK’S “House of Sport” concepts currently have 3 locations including Knoxville, Tennessee, Minnetonka, Minnesota, and Rochester, New York. Boston is the 4th addition to the family and the first for New England.
Celebrating their grand opening weekend, Big Papi, Larry Bird, Hilary Knight, and more special guests will meet-and-greet at the store from April 19-21.
What is a DICK’S ‘House of Sport’ store?
Unlike a regular DICK’S Sporting Goods store the “House of Sport” offers a place to “gather and learn.” Each location offers compartmentalized playing fields to test gear, play ball and even schedule sporting events. Different sectors in the “House of Sport” store include:
- The Field: a baseball and track combo to bat, swing, and run
- The Cage: an indoor HitTrax batting cage
- The Wall: an indoor rock-climbing wall to work on balance and strength
- Golfer’s Paradise: an 8-put lane to test your skills and customize your gear
- Health and Wellness: science-backed snack and nutrition bar to fuel up
- House of Cleats: a turf simulation perfect for trying out everything from football to soccer cleats
DICK’S now has over 700 stores nationwide and first introduced the “House of Sport” concept back in 2021 under the leadership of the new president and CEO, Lauren Hobart.
Find DICK’s house of Sport at 760 Boylston St., Boston