Get ready to say “Bonjour,” Back Bay! Paris is coming to Boston, with the transformation of a modern coffee shop hidden inside one of Boston’s coolest street wear shops. Jaylen Brown recently hosted a pop-up for his new futuristic performance brand.
Now, the apparel and accessories shop is hosting another fun event, for one week only, in collaboration with sports giant PUMA. Unless you’ve entered the Boston flagship CNCPTS on Newbury Street, there’s no way to know that housed on the third level is Concepts Cafe, a coffee shop hiding within a sneaker store.
Concepts Cafe offers small bites and cafe beverages like creative seasonally rotating house lattes. The cafe is coming out of secrecy and brightly pronouncing itself on Newbury Street with a Parisian-inspired transformation!
CNCPTS x PUMA bring Paris to Boston
CNCPTS frequently does bespoke collaborations with different brands. To celebrate the launch of their first exclusive women’s footwear collaboration with PUMA, they’ve transformed the storefront and cafe menu to the likes of those on Boulevard Saint Germaine.
Bringing Paris to Boston, guests can now visit “Cafe Concepts” for one week only. The bubblegum pink cafe features Barbie pink bistro tables with pink and yellow wicker chairs for outdoor seating. On sunnier days, enjoy the shade of a grey scalloped umbrella.
Inside, the cafe theme is Paris and pink branding. Relax with some of the fun specialty drinks on the menu:
- Iced London Fog
- Chocolate Chip Cookie Dough Macchiato
- Strawberry Matcha
- Blackberry Lemondade
- Tiramisu Chai Latte
Also on the menu is a limited-edition donut creation with Blackbird Donuts! The fresh and exclsuive flavors are inspired by the footwear in the collection, which is black and pink. The “Acai Bowl” Donut comes dressed in a fruity pink glaze while the “Blackout Braid” Donut features a black cocoa mirror glaze on a braided brioche donut. The sweetest part is, the delicious donuts are complimentary with any drink purchase. Enjoy the special handcrafted beverages curated by Concept’s in-house barista, Gabby, and get a free donut while supplies last.
Find Cafe Concepts at:
Where: 18 Newbury Street
When: April 1-6; Monday-Saturday 10 AM- 7 PM, Sunday 10 AM-6 PM