Celtics Shooting Guard, Jaylen Brown, added another badge to his collection. The basketball star, Forbes 30 Under 30 alumni, and Olympic Gold Medalist recently launched an apparel and footwear performance brand, 741, with a star-studded debut at the Museum of Science.
The basketball star is known for his moves on the court, helping the Celtics win banner 18 last year, but equally famous for his street style entering The Garden. Brown fused his knowledge of performance athletic gear and trademark cool to birth the brand of the future.
About 741
741 positions itself as a “next-generation performance brand.” The brand mission is to empower athletes to elevate performance without sacrificing style or quality. The brand tagline “Future of Performance,” highlights 741’s commitment to modern athletes and style-conscious individuals.
Why 741?
Any Boston Celtics fan might understand the “7” in 741. Jaylen Brown chose “7” as his Celtics number, explaining the significance of this number to him in an interview with the ESPN. “I feel like 7 chose me, one of the things I wrote down as a kid was I wanted to be number 7 in the NBA.”
According to 741, all three numbers hold deep significance to Brown:
“The name 741 holds deep personal significance, inspired by founder Jaylen Brown’s connection to numbers and frequencies. In Numerology, the number 7 represents spiritual awakening, wisdom, and understanding, while 4 symbolizes hard work, stability, and practicality. The number 1 stands for new beginnings, creativity, and independence.”
Brown launched the brand in February 2025 with a special event featuring Bill Nye at Boston’s Museum of Science. “741 isn’t just a sneaker brand—it’s an educational platform,” Jaylen Brown states. “Rooted in science, technology, astrology, and numerology, I designed 741 to be a symbol of creativity, exploration, and ownership,” said Brown.
741 hosted its first pop-up shop at CNCPTS on Newbury Street, with fans lining up overnight and braving the cold just to meet the team and grab a pair of the coveted “Rover” sneakers featuring gold-hued iridescent embellishments and concealed laces. You can learn more and shop 741 online.